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Job Description
Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
Responsibilities
- Strategic Planning:
- Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
- Collaborate with cross-functional teams to ensure integration of digital marketing initiatives with other marketing efforts.
- Campaign Management:
- Oversee the end-to-end execution of digital marketing campaigns, including but not limited to SEO, SEM, email marketing, social media, and content marketing.
- Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
- Team Leadership:
- Lead and mentor a team of digital marketing professionals, fostering a collaborative and results-driven work environment.
- Provide guidance on industry best practices and emerging trends, ensuring the team stays ahead of the curve.
- Budget Management:
- Develop and manage digital marketing budgets, allocating resources effectively to maximize ROI.
- Implement cost-effective strategies to achieve marketing objectives within budget constraints.
- Analytics and Reporting:
- Utilize analytics tools to track and measure key performance indicators (KPIs) for digital marketing campaigns.
- Prepare regular reports for senior management, highlighting successes, challenges, and opportunities for improvement.
- Technology Integration:
- Stay abreast of the latest digital marketing technologies and tools, evaluating their potential to enhance our marketing efforts.
- Collaborate with IT teams to implement and integrate new technologies seamlessly.
Qualification
- Proven experience (3+ years) in digital marketing, with a focus on strategy development and execution.
- In-depth knowledge of SEO, SEM, social media, email marketing, and content marketing.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience managing and mentoring a team of digital marketing professionals.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced and dynamic work environment.
Location:
Apply: Interested and qualified candidates should send their Applications to: career@darlcreativehub.com or darlgroupcareer@gmail.com using the Job Title as the subject of the mail.
