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Job Description
DIGITAL MARKETING EXECUTIVE
Your role is essential in helping us achieve our business objectives and reach our target audience effectively.
Overview
Bervidson Group is the leading Retail, SME-Corporate Consulting and Training in Nigeria. Our goal is to help organizations maximize performance, drive growth and success through our industry-specific products and services such as workshops, seminars, conferences, roundtables, exhibitions, information services and more.
Job Description
- As a digital marketing executive, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website.
- Your role is essential in helping us achieve our business objectives and reach our target audience effectively.
- If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you’ll be a perfect match for our team.
- Our Client seeks a Digital Marketing Executive with value creativity, collaboration and innovation and looks forward to welcoming a new team member who shares these values. Our clients strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.
Responsibilities
- Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
- Develop and execute email marketing campaigns with A/B testing.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders. DIGITAL MARKETING EXECUTIVE
Qualification
The successful candidate must:
- B.Sc. / HND in marketing, communication, or related fields.
- Must live within Lekki, Victoria Island, Ikoyi, Central Lagos etc
- Proven work experience in Retail as a digital marketing associate or similar role
- 3 years in a similar position
- Be young, well-spoken & friendly
- Below 40 years
- Understanding of the retail sales process
- Familiarity with consumer behavior principles
- Content development
- Social media marketing
- Video Marketing
- Marketing Analytics
- Paid ads
- Real-time customer engagement. DIGITAL MARKETING EXECUTIVE
Experiences:
- 3+ years of experience in digital marketing or content marketing.
- Experience with web analytics tools like Google Analytics and Search Console.
- Proficient in marketing automation tools
- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
- Excellent communication, presentation, and interpersonal skills.
Preferred Skills and Qualifications:
- Experience with graphic design and content production.
- Knowledge of website CMS and marketing automation tools.
- Proficiency in developing and overseeing email marketing initiatives.
- Familiarity with UI/UX design principles and website design best practices.
- Certifications in Hubspot, Google Analytics, Google Ads, or similar.
- Fluency in English language.
Application Deadline
30th August, 2024.
Location: Lagos Island, Lagos, Nigeria.
Apply: Interested and qualified candidates should forward their CV to: jobs@bervidsongroup.com using the Job Title as the subject of the mail.
