Job Description
AREA SALES MANAGER
To maximize revenue and subscriber acquisition (gross and net additions) opportunities in territory
Overview
Airtel Nigeria (Airtel Networks Limited) is a leading telecommunications services provider in Nigeria headquartered in Lagos, the commercial nerve-centre of Nigeria. The telco ranks amongst the top four mobile service providers in terms of subscribers with a customer base of more than 39.8 million. The company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce and enterprise services. AREA SALES MANAGER
Job Description
- To maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies. AREA SALES MANAGER
Responsibilities
To achieve recharge sales target within state/area:
- To ensure adequate availability of all recharge denominations in sub-CP and retail points.
- To ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers.
- To achieve ERC, RCV and E-pin target in agreed ratios.
- Constantly identify opportunities for driving activation and recharge sales within territory.
Achieve Share of Gross & Net Additions:
- Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
- Effective management of direct activation teams and monitoring of CP bus activation activities.
- KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits.
- Drive KYC inactivity to nil.
- Other initiatives to increase GAD including new site launch.
- Ensure activation of Quality GADs in assigned area.
- Develop and implement activities that will increase SONA in assigned area. AREA SALES MANAGER
Channel branding and visibility:
- Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
- Identify visibility opportunities for Airtel brand within the territory.
- To ensure ITP increases and gives impetus to iCMS and iRMS.
- Effective management of POS stock in warehouse to avoid damage, wastage and obsolete materials.
- Train Market Developers on POS deployment in line with “look of success”.
BTS Management:
- Ensure constant CLS elimination.
- Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
- New Site Launch Plan and Distribution Preparedness.
- Effectively drive and manage target driven initiatives and projects.
Industry Awareness/Competition Intelligence:
- To effectively report competitive activities within assigned territory and implement adequate counter initiatives.
- Track on-going initiatives in Market.
- To immediately address or escalate any unusual competitor activity and sale support that may be a threat to performance of the business.
Distribution Infrastructure:
- To recruit appropriate number of Retailers- in line with scientific distribution requirements.
- Migrate all other retailers to become one stop shop.
- To identify and recruit suitable sub channel partners in territory for effective product re-distribution.
Decrement:
- Implementation of customer driven activities (product launches, town storms etc.) in assigned area.
- Drive voice and data business performance implementation of revenue generating activities and initiatives in assigned territory.
Qualification
- Bachelor’s Degree in Social Sciences, Marketing, Business Management, Engineering or computer science.
- Master’s in business administration or management will be an advantage.
- Project management qualification will be an advantage.
Relevant Experience & Skill:
- 3+ years of commercial/ business management experience.
- Team leadership experience.
- 1 – 2 years of relevant experience in Airtel products
- Computer literacy.
- Sales knowledge.
- Product/ Service development.
- Product/ Service management.
- Interpersonal skills.
- Customer orientation.
Location: Lagos, Nigeria.
Apply: AREA SALES MANAGER