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AREA SALES MANAGER-VACANCY AT AIRTEL NIGERIA

AREA SALES MANAGER

by Emmanuel Urua
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Job Description

AREA SALES MANAGER

To maximize revenue and subscriber acquisition (gross and net additions) opportunities in territory

Overview

Airtel Nigeria (Airtel Networks Limited) is a leading telecommunications services provider in Nigeria headquartered in  Lagos, the commercial nerve-centre of Nigeria. The telco ranks amongst the top four mobile service providers in terms of subscribers with a customer base of more than 39.8 million. The company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce and enterprise services. AREA SALES MANAGER

Job Description

  • To maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies. AREA SALES MANAGER

 Responsibilities

To achieve recharge sales target within state/area:

  • To ensure adequate availability of all recharge denominations in sub-CP and retail points.
  • To ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers.
  • To achieve ERC, RCV and E-pin target in agreed ratios.
  • Constantly identify opportunities for driving activation and recharge sales within territory.

Achieve Share of Gross & Net Additions:

  • Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
  • Effective management of direct activation teams and monitoring of CP bus activation activities.
  • KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits.
  • Drive KYC inactivity to nil.
  • Other initiatives to increase GAD including new site launch.
  • Ensure activation of Quality GADs in assigned area.
  • Develop and implement activities that will increase SONA in assigned area. AREA SALES MANAGER

Channel branding and visibility:

  • Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
  • Identify visibility opportunities for Airtel brand within the territory.
  • To ensure ITP increases and gives impetus to iCMS and iRMS.
  • Effective management of POS stock in warehouse to avoid damage, wastage and obsolete materials.
  • Train Market Developers on POS deployment in line with “look of success”.

BTS Management:

  • Ensure constant CLS elimination.
  • Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
  • New Site Launch Plan and Distribution Preparedness.
  • Effectively drive and manage target driven initiatives and projects.

Industry Awareness/Competition Intelligence:

  • To effectively report competitive activities within assigned territory and implement adequate counter initiatives.
  • Track on-going initiatives in Market.
  • To immediately address or escalate any unusual competitor activity and sale support that may be a threat to performance of the business.

Distribution Infrastructure:

  • To recruit appropriate number of Retailers- in line with scientific distribution requirements.
  • Migrate all other retailers to become one stop shop.
  • To identify and recruit suitable sub channel partners in territory for effective product re-distribution.

Decrement:

  • Implementation of customer driven activities (product launches, town storms etc.) in assigned area.
  • Drive voice and data business performance implementation of revenue generating activities and initiatives in assigned territory.

Qualification

  • Bachelor’s Degree in Social Sciences, Marketing, Business Management, Engineering or computer science.
  • Master’s in business administration or management will be an advantage.
  • Project management qualification will be an advantage.

Relevant Experience & Skill:

  • 3+ years of commercial/ business management experience.
  • Team leadership experience.
  • 1 – 2 years of relevant experience in Airtel products
  • Computer literacy.
  • Sales knowledge.
  • Product/ Service development.
  • Product/ Service management.
  • Interpersonal skills.
  • Customer orientation.

Location: Lagos, Nigeria.

Apply: AREA SALES MANAGER

Airtel

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