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Job Description
We are looking for a new colleague who will join our Marketing team to collaborate with several departments in the company and international and global teams, with a top-line and cross-functional approach, to discover competitive dynamics of the fresh dairy products market, adapt a brand strategy and maintain brand integrity across all company marketing initiatives and communications.
Responsibilities
- Drive business growth by identifying and activating key growth levers on the brand according to the total company objectives
- Lead strategic thinking, proactive approach, and believer outstanding plans, communication, innovation & activation grounded in strong consumer insights & data analysis
- Lead agencies and cross-functional teams in the development of communication and products
- Crafting a purpose-led brand, refining the positioning, and creating robust long-term platforms that will both drive equity and business growth.
- Delivering best-in-class creative content and activations, deployed at the right time, for consumers.
- Creatively leveraging trade, consumer, and shopper marketing buying to maximize brand growth
- Managing Business performance and key leverage points in P&L (volume, pricing, variable cost, trade, A&P, productivity) to achieve budget commitments.
- Carry out critical analysis to understand the consumers’ and shoppers’ behaviors (sell-in, sell-out, market shares, price analysis, competitor analysis)
Qualification
- 5 years of relevant working experience related to Marketing;
- Problem-solving and entrepreneurial thinking;
- Strong project management and achiever attitude;
- Flexible and Proactive attitude, able to cope with a fast-changing environment;
- Spontaneously Team-orientated behavior and understanding of cross-functional working;
- Experience working with syndicated data sources to make informed decisions.
Location: Lagos, Nigeria.
For More Information: BRAND MANAGER
