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Job Description
DIGITAL CONTENT/MARKETING STRATEGIST
Measures and reports the performance of all digital marketing campaigns and assesses
Company Description
AIMS Education is a platform connecting overseas higher education institutes with potential students and vice versa, with a focus on UK institutions. Our experienced team provides dedicated support for students and universities throughout the education journey. We have global branches in the UK, Bangladesh, Algeria, India, Pakistan, Ghana, and Nigeria.
Responsibilities and Context
- Plans and executes all web, SEO/SEM/SMM, database marketing, email marketing, social media marketing, google AdSense, media buying and display advertising campaigns. Designs, builds and maintains our social media presence.
- Graphic Designing, Motion Graphics, ex: static, dynamic·
- Production ex; Scriptwriting, shooting, post-production·
- Content writing (in English)· Data driven digital marketing ability.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop-off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Qualifications
- Market Research and Research skills
- Marketing and Marketing Strategy skills
- Communication skills
- Experience in digital content creation and social media marketing
- Ability to analyze data and trends to optimize marketing campaigns
- Attention to detail and creative thinking
- Bachelor’s degree in Marketing, Communications, Business, or related field
Location: Lagos State, Nigeria.
Apply: DIGITAL CONTENT/MARKETING STRATEGIST
