DIGITAL MARKETER-VACANCY AT JOBMAG

Job Description

Analyze user engagement (e.g. click-through and bounce rates)

Responsibilities

• Analyze user engagement (e.g. click-through and bounce rates)
• Report on web traffic from all social media
• Build and support SEO strategies, including optimizing keywords in content marketing projects
• Identify the habits of our online customers and suggest ways to reach a broader audience
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate with the Marketing department to design advertising campaigns
• Ensure timely responses to customers and followers’ queries and comments
• Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
• Research how emerging social networks and features can benefit our company
• Any other duties as decided by management

Qualification

• Previous work experience as a Social Media Manager or similar role
• An experience in Travels would be an added advantage
• In-depth understanding of SEO, keyword research and Google Analytics
• Experience with social media management tools, like Buffer and Hootsuite
• Familiarity with online content (experience with WordPress and content management systems is preferred)
• Ability to identify target audience preferences and trends
• Excellent communication skills
• Time management and multitasking skills
• BSc in Marketing, Communications or related field

Location: Lagos State, Nigeria.

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