DIGITAL MARKETING AND SALES SPECIALIST-VACANCY AT FIDELITY BOND GROUP

Job Description

• As a Digital Marketing/Sales Specialist, you will be responsible for creating and implementing effective digital marketing strategies to drive online sales and generate leads for our property listings.
• You will also be involved in direct sales activities, managing customer relationships, and contributing to our growth in the real estate market. Job

Responsibilities 

• Strategy Development: Develop and execute digital marketing strategies for Facebook, Instagram, and other online platforms to promote property listings and drive traffic to the company’s website.
• Content Creation: Create engaging content, including blog posts, social media posts, and promotional materials, for both FBG Estate and FBN Travel.
• Ad Management: Design, launch, and manage Facebook and Instagram ad campaigns to increase brand visibility and attract potential buyers.
• SEO Optimization: Perform on-page and off-page SEO tasks to improve search engine rankings for property listings and the company’s website.
• Email Marketing: Develop and execute email marketing campaigns to reach potential buyers, nurture leads, and promote new property listings and company updates.
• Performance Analysis: Monitor, analyze, and report on digital marketing campaign performance using tools like Google Analytics, Facebook Insights, and Instagram Analytics. Adjust strategies based on data-driven insights.

Sales:

1. Lead Generation: Identify and reach out to potential buyers through various online channels, including social media, email, and the company’s website.
2. Customer Relations: Engage with prospective buyers, answer inquiries, provide information about properties, and schedule viewings.
3. Sales Process Management: Guide potential buyers through the sales process, from initial contact to closing deals, ensuring a smooth and positive experience.
4. Market Research: Conduct market research to identify trends, opportunities, and competitors in the real estate sector. Use this information to adjust marketing and sales strategies.

Administrative Tasks:

• Front Desk Application: Operate the front desk application to manage appointments, viewings, and customer interactions.
• IT Support: Assist with basic IT support tasks, including network issues, email management, and creating ID cards for new staff.

Qualification

•  Education: Bachelor’s Degree in Marketing, Engineering, Science, Business Administration, Real Estate, or a related field.
• Certifications: Relevant certifications in digital marketing, SEO, or sales are a plus (e.g., Google Analytics, Facebook Blueprint, HubSpot Certification).

Skills and Competencies:

• Digital Marketing Skills: Proficiency in managing Facebook and Instagram ads, creating engaging content, and performing SEO tasks.
• Sales Skills: Strong sales abilities, including lead generation, customer relationship management, and closing deals.
• Analytical Skills: Ability to analyze data, interpret metrics, and make data-driven decisions to improve marketing and sales strategies.
• Communication Skills: Excellent verbal and written communication skills for interacting with clients and creating marketing materials.
• Technical Skills: Familiarity with digital marketing tools (Canva, ChatGPT), Google Analytics, Facebook Ads Manager, and basic IT support tasks.
• Organizational Skills: Strong organizational and time management skills to handle multiple tasks and deadlines.

Application Deadline
30th September, 2024.

Location:  Lagos, Nigeria.

Apply: Interested and qualified candidates should send their Resume, a Cover Letter, and any relevant certifications to: cv@fidelitybondgroup.com using “Digital Marketing / Sales Specialist Application” as the subject of the email.