DIGITAL MARKETING SPECIALIST-VACANCY AT ICENTRA

Responsibilities

• Develop and implement digital marketing strategies across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
• Conduct keyword research, monitor industry trends, and identify opportunities to optimize campaigns and improve online visibility.
• Create and manage engaging content for social media platforms, ensuring brand consistency and audience engagement.
• Utilize marketing automation tools to execute email marketing campaigns and lead nurturing strategies.
• Monitor website analytics, track key performance indicators (KPIs), and generate reports to evaluate campaign effectiveness and make data-driven recommendations.
• Stay updated with digital marketing trends, emerging technologies, and industry best practices.
• Collaborate with the Content Development Specialist and Graphic Designer to create visually appealing ads, landing pages, and email templates.

Qualification

• Bachelor’s Degree in Marketing, Business Administration, or a related field. Digital marketing certification or any relevant certification is an added
• Proficiency in digital marketing platforms and tools, such as Google Ads, Google Analytics, social media management tools, marketing automation platforms, and other web-based content management systems
• Proven experience in digital marketing, including SEM, SEO, social media, email marketing, and display advertising.
• Excellent written and verbal communication skills
• Ability to deliver on targeted deadlines, whilst maintaining regularly occurring projects and shifting tasks.

Location: Abuja, Nigeria.

Apply: Interested and qualified candidates should send their Resume and Cover Letter to: career@icentra.com using the Job Title as the subject of the mail