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As the Head of Sales Enablement, you will be responsible for designing, developing, and deploying programs to drive sales performance. You’ll own the sales playbook and its continuous evolution through the addition of new sales plays and the development of battle cards, and you’ll be responsible for onboarding many new sales hires.
As a key member of the GTM leadership team, you’ll contribute to the overall direction and efficacy of the revenue engine. You will manage 2 direct reports spanning our North America and EMEA regions.
Head of Sales Enablement Expectations:
- Let’s establish and align with the GTM leadership team on a strategy for the sales enablement function that aligns with the growth objectives of the GTM team. This includes creating an enablement charter that outlines how the function will impact the performance of the sales team.
- Align our sales process to a sales methodology (e.g. value-selling, MEDDPIC), ensuring that verifiable outcomes of the sales process are established, clear activities and exit criteria are developed, and ensuring that the sales process is well connected to the sales methodology. Train, reinforce, and coach reps and leadership to the established process & methodology
- Develop and own the learning journey of the entirety of our global sales team from onboarding through promotion into the next role, including the development of onboarding programs, boot camps, and certification programs to train and enable sales personnel in their roles, minimize ramp time, and maximize sales productivity
- Measure and monitor the impact of the enablement team by using metrics aligned with GTM leadership to assess sales performance, productivity, and effectiveness. Review these metrics frequently to ensure ongoing evaluation.
- Partner closely with product and marketing teams. To ensure that we have the best, uniquely differentiated, and most-appropriate content to position us to win at every stage of the sales cycle. Develop content and programs to support new product launches, and deploy in new messaging and packaging
- Let’s take ownership of the sales content to ensure that we develop it according to buyer personas. And their needs and aligned with the sales process & selected methodology. Conduct gap analyses to understand where there are gaps in funnel content coverage. And let’s establish a process for determining the sales content that needs to be built or improved.
Further Job Descriptions:
- Lead and program manage our annual Sales Kick-Off event, and establish a continuous learning and development program throughout the year
- Identify and develop a training program for specific sales skills leveraged throughout the sales process e.g. prospecting, discovery, negotiation
- Establish a culture of sales coaching and support programs. To facilitate the team learning from one another. And let’s equip sales leaders with education, frameworks, tools, and technology. To aid their development as world-class sales coaches to their teams
- Determine, then design and implement. In partnership with key GTM stakeholders. The creation of ROI and value-oriented sales guarantee, tools, and process
- Ensure that we have the right sales enablement tools and technology implemented. To support the sales team and that reps and managers are using – and receiving a lift from – the enablement technology provided to them; ensure that our sales tools are thoughtfully aligned with our E2E sales process
Qualifications
- Led Enablement for an elite software company operating at scale with measurable results
- Consistent track record of exceptional performance, delivering qualifiable impact on company revenue
- Expert in Sales Enablement and Sales Methodologies (MEDDPIC, Challenger, Sandler, value-selling, etc.)
- Bachelor’s degree or related work experience