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Job Description
Collaborate with cross-functional teams, including the design and country teams, to ensure consistency and alignment of messaging and brand guidelines.
Responsibilities
- Writing, scheduling, and posting content across multiple channels.
- Collaborate with cross-functional teams, including the design and country teams, to ensure consistency and alignment of messaging and brand guidelines.
- Identify and create culturally relevant content, working closely with the team to ensure that we are continually exploring new approaches and adopting a ‘testing and learning’ culture.
- Assisting with the creation, execution, and measurement of paid media campaigns.
- Repurposing content (images, videos, podcasts, blogs) to be posted across all media platforms.
- Crafting unique messaging that stands out in a competitive market.
- Attend occasional marketing events to enable event content creation, coverage, and engagement.
- Maintain relationships and liaise with partner organizations and external agencies, creating content in harmony effectively and efficiently.
- Generating marketing reports for in-house analysis.
- Ensuring that the social media planner is maintained and up to date.
- Suggesting new influencers, negotiating terms with them, liaising to agree and produce content, approving and publishing their content, and tracking and monitoring its success once the activity is live.
- Community management: monitor and respond to inquiries and feedback in a timely and professional manner.
Qualification
- At least 1 – 3 years of marketing experience.
- Passionate about marketing and content creation.
- Strong organizational and communication skills.
- Results-driven and will work through every avenue to achieve your objectives.
- Process-driven and constantly looking at new ways to improve how things are done.
- Familiarity with social media channels such as LinkedIn, Facebook, Twitter, TikTok, Telegram, Reddit, and YouTube.
- Experience in ad platforms and managing ad campaigns on META, Twitter, Linkedin, etc.
- Familiar with analytics tools like Google Analytics and design tools like Canva, Adobe, and Figma.
- Experience in Social Media Management systems e.g. Buffer
- Experience developing personal or professional social media accounts.
- Experience creating video content.
- Ability to write punchy copy for marketing materials.
- Act as a voice for online trends, keeping the team up to date with the latest content trends.
- Previous experience in the Financial Services Industry would be desirable but not essential.
Education
- University-educated with a relevant degree
Location: Lagos State, Nigeria.
Apply: MARKETING EXECUTIVE
