In a heartwarming gesture, Newcastle United is set to don a unique kit for their upcoming clash against Tottenham Hotspur, courtesy of their sponsor, Sela. The Saudi-based events company plans to relinquish their usual spot on the front of the Magpies’ jersey to highlight a charitable cause.
Sela’s initiative aims to raise awareness and support for a charitable organization, with the chosen charity set to be revealed closer to the match scheduled for Saturday, April 13. Discussions surrounding this benevolent move have been ongoing for several weeks, emphasizing Sela’s commitment to making a positive impact beyond the realm of sports.
The televised showdown against Tottenham holds significance not only for football enthusiasts but also for the charity set to benefit from the exposure. Sela intends to maximize publicity for the chosen cause during the match, ensuring additional tie-ins related to the charity are prominently displayed on matchday.
Since securing a lucrative partnership deal with Newcastle United last year, Sela has prioritized fan engagement and community involvement. In addition to featuring a charity on Newcastle’s Castore kit, Sela has spearheaded various initiatives throughout the season, including a mesmerizing drone display during the victory over Paris Saint-Germain and distributing free scarves to supporters during the Tyne-Wear derby against Sunderland.
Moreover, Sela has introduced fan-centric amenities such as the Sela-sponsored ‘Howay’ bus, facilitating transportation for supporters on away days. This upcoming gesture of swapping their front-of-shirt space for a charitable cause further underscores Sela’s dedication to making a positive difference within the Newcastle community.
As Newcastle United aims to secure European football next season, the charitable collaboration with Sela adds a poignant dimension to their on-field pursuits. The Magpies’ upcoming match against Tottenham promises to be more than just a football fixture, with the spotlight shining brightly on the spirit of giving and solidarity.
Eddie Howe’s side, currently positioned eighth in the league standings, will seek to harness the momentum from this philanthropic endeavor as they strive for success both on and off the pitch.
