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Job Description
As a Product Marketing Manager, you will be a key player in our marketing team, responsible for driving the success of our products in the market. Your main focus will be on creating and executing marketing strategies that effectively position our products, generate demand, and drive revenue growth. You will work closely with cross-functional teams, including product development, sales, and marketing, to ensure successful product launches and ongoing promotion.
Responsibilities
- Develop comprehensive product marketing plans that align with overall company objectives and target key customer segments
- Conduct market research to understand customer needs, preferences, and pain points, and use insights to shape product messaging and positioning
- Create compelling product messaging and value propositions that resonate with target audiences across various marketing channels
- Collaborate with the product development team to ensure that product features and benefits are effectively communicated to customers
- Lead the planning and execution of product launches, including coordinating marketing activities, crafting launch materials, and conducting sales enablement training
- Develop and maintain marketing collateral, such as product brochures, datasheets, presentations, and case studies
- Analyze market trends, competitor activities, and customer feedback to identify opportunities for product improvement and differentiation
- Work closely with the demand generation team to develop and implement marketing campaigns that drive product adoption and revenue
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions
- Collaborate with sales teams to provide them with the necessary tools and materials to effectively sell and promote products
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
- Proven experience as a Product Marketing Manager or similar role, with a strong track record of successful product launches and marketing campaigns
- Deep understanding of product marketing principles, including product positioning, messaging, and go-to-market strategies
- Excellent communication skills, both written and verbal, with the ability to convey complex concepts in a clear and compelling manner
- Strong analytical skills and the ability to interpret data to drive marketing decisions
- Familiarity with market research and competitive analysis techniques
- Proficiency in using marketing automation tools and CRM software
- Creative thinker with the ability to develop innovative marketing ideas and campaigns
- Strong project management skills and the ability to handle multiple projects simultaneously
- Collaborative team player with a proactive and results-oriented mindset
To apply for this job email your details to hr@dtechcentrix.com
Location: Nigeria, Remote.
For More Information: PRODUCT MARKETING MANAGER
