Renowned Nollywood actress and movie producer Ruth Kadiri has issued a compelling message to her colleagues in the Nigerian film industry.
Taking to her Instagram page, Kadiri urged actors to relieve themselves of undue pressure, particularly from producers who set unrealistic expectations. She declared that any producer demanding one million views within a single day has already failed, emphasizing that quality production requires more than just a familiar face.
The mother of two strongly asserted that one million views should not determine success or failure. She encouraged her colleagues to remain joyful, refusing to let the ignorance of producers overshadow their work.
In a bold critique, Kadiri threw shades at producers who fail to invest in talent yet are quick to criticize others.
“Dear Nollywood actors!!!
Take the pressure off your shoulders!!
Any producer who requires one million views from you in one day has failed! A good production requires more than your face!
One million views is not a standard of success or failure.
So much y’all don’t know about YouTube.
Don’t let their ignorance rob you of your joy!
The ones who never invest in anyone are the ones with the most NONSENSE to say about others!”
Ruth Kadiri has been making waves in Nollywood, particularly in filmmaking. Earlier this year, she earned widespread praise for introducing fresh talent through her movies. A notable X user, Chude Nnamdi, highlighted how Kadiri’s efforts in spotlighting young actors on her YouTube streaming platform deserve greater recognition.
In previous interviews, Kadiri expressed her resolve to revolutionize the Nigerian cinema landscape. She shared her determination to create movies that audiences would eagerly watch without coercion, believing in their quality and her established trust with viewers.
Kadiri also addressed the criticisms of her work, dismissing claims that her movies are overly predictable. Drawing comparisons to Hollywood, she pointed out that many blockbuster films follow predictable patterns, yet audiences continue to enjoy them.
Additionally, Kadiri has advocated for equitable storytelling in Nollywood. She once called on her colleagues and screenwriters to ensure that lead roles do not overshadow the supporting cast, emphasizing the need to distribute focus across diverse characters to enhance the overall depth of their films.
Also Read:Ruth Kadiri Vows to Change Nigerian Cinema, Builds Lasting Brand
