DIGITAL MARKETING OFFICER-VACANCY AT ACCORHOTEL

Responsibilities

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO, and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content, and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions, and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

• Bachelor’s degree
• Minimum of 3 years experience in Digital Marketing
• Experience managing PPC, SEO, and Affiliate programs
• Strong understanding of current online marketing concepts, strategy strategies and best practices.
• Experience in e-commerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Graphic Design Skills: Adobe Creative Suite
• Web Design Skills will be an added advantage.

Location: Lagos, Nigeria

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