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Responsibilities
Job Description
CONTENT ASSOCIATE
efforts to support the overall marketing and business development strategy.
Overview
Swipe was founded in 2019 by a team of young and dynamic people with expertise in different fields ranging from legal, banking and commercial practice. We decided to solve problems for businesses and consumers in Africa through a robust credit system by creating an enabling and sustainable digital ecosystem.
Job Description
- The Content Associate at Swipe will drive our content marketing efforts to support the overall marketing and business development strategy.
- This role will focus on creating compelling, high-quality content that engages our target audiences and drives brand awareness, lead generation, and customer engagement.
- Additionally, the Content Associate will manage Swipe’s social media accounts, ensuring that all content aligns with our strategic objectives and contributes to achieving our KPIs.
Responsibilities
Content Creation:
- Develop and produce engaging content, including blog posts, articles, whitepapers, case studies, infographics, and social media posts that resonate with our B2B and B2C audiences.
- Craft compelling copy for marketing campaigns, email newsletters, websites, and other digital platforms.
- Create lead magnets (e.g., eBooks, webinars) to capture potential leads.
Content Strategy and Planning:
- Assist in the development and execution of a comprehensive content strategy that aligns with the marketing and business development goals.
- Plan and manage a content calendar to ensure timely delivery of high-quality content.
Social Media Management:
- Manage Swipe’s social media accounts, including LinkedIn, Twitter, Facebook, and Instagram.
- Prepare and schedule social media content tailored to the target audience’s preferences and behaviors.
- Engage with followers, respond to comments, and monitor social media interactions to foster community engagement and drive leads.
SEO and Keyword Optimization:
- Implement SEO best practices to optimize content for search engines and improve organic search rankings.
- Conduct keyword research and incorporate relevant keywords into content.
Collaboration and Support:
- Work closely with the Digital Marketing Associate to ensure content supports digital marketing campaigns and initiatives.
- Collaborate with the Marketing and Business Development Lead to align content efforts with overall marketing strategies.
Performance Tracking and Reporting:
- Monitor and analyze content performance using analytics tools, providing insights and recommendations to optimize future content.
- Report on content KPIs and contribute to marketing performance reviews.
Qualification
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content creation, content marketing, or a similar role.
- Exceptional writing and editing skills with a keen eye for detail.
- Familiarity with SEO best practices and content management systems (CMS).
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer).
- Strong understanding of digital marketing channels and content distribution strategies.
- Ability to work collaboratively and meet deadlines in a fast-paced environment.
- Experience in the fintech or B2B SaaS industry is a plus.
Application Deadline
9th July, 2024.
Location: Lagos, Nigeria.
Apply: Interested and qualified candidates should send their CV to: hr@swipe.ng using “Content Associate Role” as the subject of the mail.
