Home » CREDIT CARDS BUSINESS HEAD-VACANCY AT WEMA BANK PLC

CREDIT CARDS BUSINESS HEAD-VACANCY AT WEMA BANK PLC

CREDIT CARDS BUSINESS HEAD

by Emmanuel Urua
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Job Description

The Head, Credit Card business position is primarily a marketing, sales, and customer support role.

Responsibilities

  • Build & establish companies Credit Cards Business.
  • Responsible for developing a marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products.
  • Work with Advertising and PR agencies to ensure visibility and positioning of the Brand & products.
  • Responsible for product design, packaging, communication, promotions, and customer insights.
  • Responsible for activation, usage & retention programs.
  • Develop & implement programs for increasing card spending & improving the % of revolvers.
  • Interface with card schemes to ensure compliance, remain conversant with emerging trends and to leverage relationships to the company’s advantage.
  • Spearhead Co-brand & affinity programs to enhance market share.
  • Monitor operational excellence and propose reengineering.
  • Focus on customer orientation, service standard and service quality.
  • Explore market to increase business profitability.
  • Planning, directing and managing of Sales Team.
  • Ensure Compliance issues of regulatory authorities.

Qualification

  • Bachelor’s Degree in a Business or Scientific discipline is often preferred
  • Background knowledge and experience in sales, business, or marketing preferably within Banking.
  • Prior exposure to Credit Cards marketing & product development.
  • Good knowledge of technical and non-technical brand and product information and can effectively articulate value to consumers.

Location: Lagos, Nigeria.

For More Information: CREDIT CARDS BUSINESS HEAD

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