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Job Description
The Head, Credit Card business position is primarily a marketing, sales, and customer support role.
Responsibilities
- Build & establish companies Credit Cards Business.
- Responsible for developing a marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products.
- Work with Advertising and PR agencies to ensure visibility and positioning of the Brand & products.
- Responsible for product design, packaging, communication, promotions, and customer insights.
- Responsible for activation, usage & retention programs.
- Develop & implement programs for increasing card spending & improving the % of revolvers.
- Interface with card schemes to ensure compliance, remain conversant with emerging trends and to leverage relationships to the company’s advantage.
- Spearhead Co-brand & affinity programs to enhance market share.
- Monitor operational excellence and propose reengineering.
- Focus on customer orientation, service standard and service quality.
- Explore market to increase business profitability.
- Planning, directing and managing of Sales Team.
- Ensure Compliance issues of regulatory authorities.
Qualification
- Bachelor’s Degree in a Business or Scientific discipline is often preferred
- Background knowledge and experience in sales, business, or marketing preferably within Banking.
- Prior exposure to Credit Cards marketing & product development.
- Good knowledge of technical and non-technical brand and product information and can effectively articulate value to consumers.
Location: Lagos, Nigeria.
For More Information: CREDIT CARDS BUSINESS HEAD