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Job Description
DIGITAL MARKETING OFFICER
develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
Overview
Halogen Group, formerly known as Halogen Security Company Limited, was incorporated in July 1992 as a private limited liability company, to fill the yawning gaps in quality security services in Nigeria. We lead the West African security solutions market, as we continually focus on delivering valued solutions across the industry’s value chain as the number one integrated safety and security solutions group.
Job Description
- Are you passionate about digital marketing? We want to hear from you!
- We are seeking a young Digital Marketing Officer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
Responsibilities
- Plan and execute all digital marketing efforts, database marketing, email campaigns, social media, and display advertising. Job
- Design, build, and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights to optimize spending and performance.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and enhance user experience.
- Utilize strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
- Optimize conversion points and user funnels.
- Collaborate with agencies and vendor partners.
- Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate.
Qualification
- BS / MS Degree in Marketing or a related field.
- 2 – 3 years relevant work experience.
- Proven experience in digital marketing.
- Must be between the age of 20 – 27 years.
- Demonstrable experience in leading and managing SEO/SEM, database marketing, email campaigns, social media, and/or display advertising.
- Highly creative with experience in identifying target audiences and devising engaging, informative, and motivating digital campaigns.
- Experience in optimizing landing pages and user funnels.
- Proficient in A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad-serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Application Deadline
4th July, 2024.
Location: Ikeja, Lagos, Nigeria.
Apply: Interested and qualified candidtes should send their CV to: resourcing@halogen-group.com using the Job Title as the subject to the mail.
