Job Description
GROWTH MARKETING MANAGER
products and educational content that empowers men to prioritize their well-being.
About Okunriin:
Okunriin is a leading men’s self-care brand committed to promoting holistic self-care practices for Black men in Africa and the diaspora. Our mission is to normalize self-care for men by offering high-quality selfcare products and educational content that empowers men to prioritize their well-being.
Why We Need a Growth Marketer:
We are looking for a rigorous and data-driven Growth Marketer to drive customer acquisition, increase brand awareness, and implement performance marketing strategies that will position Okunriin as the top. Your primary role will be to create, optimize, and scale digital marketing campaigns across multiple channels to ensure sustained and scalable growth.
Responsibilities
- Develop and implement performance marketing strategies that increase conversions, sales, and customer acquisition.
- Manage digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other paid media channels.
- Analyze campaign performance metrics and optimize accordingly to drive maximum ROI.
- Work closely with our social media team to align organic and paid growth strategies.
- Design and execute A/B testing for ads and landing pages to continuously improve conversion rates.
- Develop customer segmentation strategies and personalized marketing campaigns.
- Track, report, and analyze website analytics and key performance metrics.
- Create and manage our growth roadmap, focusing on sustainable scaling and customer retention.
Qualifications & Experience:
- 3+ years of experience in growth marketing or performance marketing with a track record of driving significant revenue growth.
- Strong understanding of digital marketing platforms (Google Ads, Facebook Ads, Instagram Ads).
- Proven ability to use data analytics to inform decision-making and optimize marketing strategies.
- Experience with A/B testing, landing page optimization, and sales funnel development.
- Knowledge of SEO, email marketing, and customer segmentation.
- Ability to thrive in a fast-paced, startup environment.
- Excellent communication and project management skills.
Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
Location: Lekki, Lagos State, Nigeria.
Apply: GROWTH MARKETING MANAGER
