Job Description
SOCIAL MEDIA MARKETING SPECIALIST
executing digital marketing strategies that align with our brand goals and resonate
Responsibilities:
- **Develop Brand Image**
– Create and maintain a consistent brand identity across digital platforms.
– Craft compelling narratives that resonate with the brand’s target audience.
- **Identify and Research Target Audience**
– Understand customer demographics, preferences, and behaviour.
– Conduct market research to identify trends and consumer needs.
- **Analyze Market Reports**:
– Monitor industry trends, competitor strategies, and market dynamics.
– Use data insights to inform marketing decisions. SOCIAL MEDIA MARKETING SPECIALIST
- **Create Content for Marketing Campaigns**:
– Develop engaging content for social media, email marketing, and websites.
– Collaborate with designers and photographers for visual assets.
- **Schedule Photo Shoots for New Fashion Collections**:
– Coordinate photo shoots to showcase new products.
– Ensure high-quality visuals align with the brand’s aesthetic.
- **Manage Marketing Campaigns**:
– Plan and execute digital marketing campaigns (e.g., paid ads, influencer collaborations).
– Optimize campaigns for maximum reach and conversion.
- **Predict and Track Fashion Trends**:
– Stay updated on fashion trends and cultural shifts.
– Anticipate upcoming trends to align marketing efforts.
- **Enhance the Consumer Shopping Experience**:
– Improve website navigation, product descriptions, and user experience.
– Foster engagement through personalized communication.
- **Maintain a Marketing Budget**:
– Allocate resources effectively to achieve marketing goals. SOCIAL MEDIA MARKETING SPECIALIST
– Monitor spending and ROI.
- **Communicate with Customers on Behalf of the Brand**:
– Engage with followers on social media.
– Handle customer inquiries and feedback.
Qualification
- Proven work experience as a Social media manager
- Hands on experience in content creation and management
- Excellent copywriting and communication skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
Location: Lagos State, Nigeria (Hybrid)
Apply: SOCIAL MEDIA MARKETING SPECIALIST
