In a revealing interview, renowned Afrobeat singer David Adeleke (Davido) shared how he successfully landed a lucrative endorsement deal as a young artist.
He reminisced about how MTN, a new player in Nigeria’s telecom sector at the time, aimed to connect with the vibrant youth market. At 17, armed with talent and ambition, Davido seized the opportunity to showcase his skills.
Having two popular songs resonating with MTN’s target audience, the afrobeat singer caught the telecom giant’s attention. Recognizing his potential, MTN offered him a groundbreaking N20 million endorsement deal.
This significant financial boost fueled Davido’s creativity, creating more captivating songs that music enthusiasts love. The influential partnership brought Davido’s debut album to life, marking the start of his remarkable music career.
Source: GistReel
