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Job Description
Everyone is a leader at Visa, and you will help to manage multiple marketing programs, ensuring maximum traction with clients and sharing your subject matter expertise.
Responsibilities
- Everyone is a leader at Visa, and you will help to manage multiple marketing programs, ensuring maximum traction with clients and sharing your subject matter expertise.
- Confidently lead and facilitate marketing-related conversations with clients to surface potential opportunities, scope projects, and pitch proposals
- In collaboration with the business development team and other cross-functional teams, engage directly with key clients to develop strong working relationships and a thorough understanding of their business.
- Develop and execute client marketing initiatives (Banks, Fintechs, and Merchants) with cross-functional teams to strategize and propose impactful and relevant marketing programs to deliver set business/marketing objectives.
- Work extensively with marketing teams in other markets as well as local country cross-functional teams (i.e., Client Relationship, Merchant Sales and Acquiring, Product) to ensure smooth launch and execution of key business strategic initiatives.
- Ensure that planned marketing activities align with key Visa priorities and client objectives and have well-defined business and marketing KPIs.
- Develop innovative, new Visa ways of delivering value to clients and relevant stakeholders.
- Champion the brand position in markets
- Optimize the value of Visa’s global and local sponsorship portfolio to deliver against client and Visa objectives.
- Manage agency partners to execute digital-first, integrated marketing programs, and communications, endeavoring to break down silos and work together as One Visa
- Ensure timely executions from agencies and vendors as well as proper documentation and paperwork across the whole project lifecycle.
- Define, manage, and accurately report budgets and deliver projects following due process and policies.
- Conduct analysis and provide locally-driven thought leadership and advice by leveraging data, metrics, consumer trends, and industry insights to be shared with internal teams, senior management, and external clients.
- Working with Research and Insights team, identify opportunities in the market through tracking key payment trends, cardholder behavior, etc., and evaluate them to create strategic recommendations for future business propositions.
Qualifications
- A digital-first Marketing professional with expertise and significant
experience in marketing. - Minimum 8 years in a role related to planning and executing 360 degrees marketing strategies and campaigns.
- Innovative and creative thinker with a track record of delivery and the ability to manage several projects concurrently and see them through from conception to conclusion
- Is a strong team player, able to work on multiple projects and in multi-functional teams
- Is comfortable working in a fast-paced, hands-on, growth-orientated work environment, must be adaptive to change
- Is self-confident and able to think on their feet
- Strong personal motivation and commitment
- Is proactive and demonstrates initiative.
- Has strong commercial acumen
- Pays strong attention to detail
Location: Lagos, Nigeria
For More Information: MARKETING MANAGER WEST AFRICA
