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Job Description
Marketing strategy: assist in developing, executing, and owning marketing plans, communication, activity planning, key drivers, and publicity.
Responsibilities
- Marketing strategy: assist in developing, executing, and owning marketing plans, communication, activity planning, key drivers, and publicity.
- Understand strategic marketing plans and execute a creative strategy for the marketing launch of new brands and products, including briefing new assets, creative direction/briefs, sample requests, and asset management.
- Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products.
- Perform quarterly brand health checks to ensure forecast is being met and the brands meet expectations.
- Develop, execute and assist marketing programs across multiple channels, including TVC, PR, Events, Digital, Social, etc., with a limited budget.
Qualifications
- 3 years of experience in brand management.
- Track record of creative development for new and unique products
- Excellent written, verbal, and client-facing presentation skills.
- Demonstrated ability to execute results against strategy and meet critical deadlines.
- Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.
- Strong knowledge of advertising fundamentals, including brand development, strategy, and management.
- Experience implementing brand and license guidelines.
- Ability and willingness to travel where and when necessary.
- Fluent in Microsoft Office Suite – Word, Excel, and PowerPoint.
Location: Lagos, Nigeria.
For More Information: BRAND MANAGER
