BRAND AND COMMUNICATION MANAGER-VACANCY AT LAFARGE FRICA PLC

Job Description

The Brand & Communications Manager is accountable for the development and implementation of all Marketing Communications activities, both internally and externally. Directs and coordinates the efforts of the Marketing Communication Team for the purpose of achieving the defined business growth objectives across all brands.Works closely with the Commercial Team and external Agencies to develop and implement the Marketing Communications Strategies and activities for the Organization.

RESPONSIBILITIES

Brand Building Activities: To create and sustain a robust equity for assigned sub Portfolio that will continue to attract strong consumer loyalty.

• Contribute to sub-Portfolio Brand Strategy definition.
• Initiate annual Brand marketing review and plans for the Brand with detailed information on Brand marketing objectives in accordance with overall Brand strategy.
• Define Brand Communication Strategy in accordance to Plan and Brand Position, selecting the most efficient media mix in alignment with the Portfolio Manager.
• To prepare Agency briefs and subsequent evaluation and assessment of subsequent Agency creative proposals.
• Creation and exploitation of brand sponsorship platform where applicable, to enhance selected brand health indicators.
• Identification of and association with relevant external events/initiatives that will add value to brand equity.
• Monitoring related platforms especially those in use by competition
• Lead development of advertising materials/creative proposals in each stage before final approval by the Marketing Director.
• Propose and test any changes in advertising strategy.
• Work collaboratively with Trade Marketing Team to ensure effective Sales Driver deployment of the Brand in all categories of outlets, driving ultimately Equity.
• Monitor competitive strategies, advertising and positioning platforms with a view to constantly ensuring continued alignment to Brand positioning.
• Report periodically, giving information on all activities undertaken by the Brand and competitive brands.

Drive Market Share and Grow Volume for the Brand: To achieve and retain a strong share position in the market place.

• Ensure that all marketing considerations are taken into account in making volume projections for the Brand.
• Propose and execute promotions plans and schemes, in alignment with Trade Marketing Team, after approval by the Marketing Director.
• Monitor the effectiveness of all promotional activities, propose relevant modifications and prepare post-promotion reports with appropriate proposals and recommendations.
• Constantly monitor changes within the market, analyze the likely impact on the Brand and propose strategies and plans to deliver the volume objectives.
• Monitor competitive activities and initiate and execute appropriate action for pre-empting such activities or counteracting their impact.
• Work in conjunction with the field sales management and Logistics to ensure regular availability of the Brand in all categories of outlets.
• To embark quarterly visits (at least) to the Sales Areas to obtain firsthand information on activities related to the Brand and developments in the market in general.
• To initiate and manage new projects and new product developments that are designed to deliver the Brand’s objectives.

Ensure Sustainable Profitability for the Brand: To guarantee a significant contribution to the overall business objective of delivering outstanding value to all stake-holders

• Constantly monitor the industry and advise the Business on a competitive pricing structure for the Brand.
• Keep the Brand’s profitability under constant review and to draw early attention to any deviations from estimated profits as a result of sales variations or changes in costs.

Other Accountabilities (Planning, Control and Coordination)

• Prepare an annual advertising budget for the Brands in the sub-Portfolio for the approval of the Marketing Director.
• Monitor advertising budget ensuring adherence in line with approved plans.
• Carry out regular budget-control monitoring exercises to avert over-expenditure.
• Prepare a yearly Media Brief for the Agency giving guidance regarding advertising budget appropriation by media.
• Ensure that all outdoor hoardings and posters for the Brand are in good condition and that hoardings strategically located.
• Monitor and analyze official and unofficial trade margins of competing brands, make appropriate proposals and execute accordingly.
• Originate and test any changes in packaging design.
• Liaise with Quality Control (Technical) in quality monitoring of products released into the market with a view to ensuring consistency across all factories.
• Monitor quality of all packaging materials in consultation with appropriate Controller
• Recommend and manage market research requirements for the Brand.
• Agree research proposals in conjunction with the Marketing Director, and evaluate the results as they affect overall marketing policy for the Brand.
• Check all bills from Agency and suppliers against approved budget and schedules and verify them for payment.
• Work with Agency in obtaining approval for new advertising materials and for Brand consumer promotions i.e. NAFDAC, SON etc.

Qualification

• Graduate caliber essential
• Minimum 3 – 5 years Brand or Marketing experience.
• Brand Image management experience in FCMG or Telco is a plus.
• Business orientated professional or post-graduate qualifications an added advantage.

Specific Work Experience:

• Demonstrated skills, knowledge and experience in the design and execution of Brand Strategy.
• Strong track record in Marketing at management level, with practical experience in brand imagery management.
• Depth of experience on how to drive a Marketing organization effectiveness and efficiency.
• Previous exposure to strategy development is valuable.
• Strong project management skills, Commercial and financial capability are important.
• Strong cross-functional stakeholder management skills; previous experience in working with other functions, particularly Sales, Trade Marketing, Procurement, Supply, Finance, and external partners such as ATL and PR Agencies is valuable.

Technical / Functional Skills:

• Uses well developed interpersonal skills to build credible relationships
• Strong cross-functional stakeholder management skills
• Excellent understanding of Brand Management.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time.
• Strong creative, strategic, analytical, organizational, sales data and trends analysis skills.
• Creative thinker with ability to share brand vision with major stakeholder
• Credible with key internal and external partners
• Good IT skills
• Good interpersonal communication skills

Behavioral Competencies:

• High levels of self-confidence
• Able to thrive and work well with team.
• Tenacious in overcoming issues or barriers.
• Interpersonal ability to influence key project stakeholders.
• Able to challenge the norm.
• Maintains high level of integrity and generates trust.
• Active goal setting to deliver significant contribution

Location: Lagos State, Nigeria.

Apply: BRAND AND COMMUNICATION MANAGER