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Job Description
Support engagement with community(ies) of Creative Economy stakeholders including creatives/creators, sector support organizations like hubs, associations and collectives, service providers and freelancers, employers, business owners etc.
Responsibilities
- Support engagement with community(ies) of Creative Economy stakeholders including creatives / creators, sector support organisations like hubs, associations and collectives, service providers and freelancers, employers, and business owners etc.
- Support the management of the daily operations of the Creative Economy community ecosystem. Build models, metrics of success and growth strategies, ensuring long-term success and growth of the community.
- Foster a sense of community by building relationships with the community across a range of stakeholder types.
- Stimulate engagement by interacting with followers and the Creative Economy audience.
- Support the development of content strategy across all social media channels.
- Understand the online user experience and consumer journey and suggest improvements to how to better engage with our audience directly.
- Liaise with the Communications Unit to monitor analytical reporting in line with KPIs.
- Analyse the effectiveness of our engagement and social media campaigns to shape the next wave of activity.
- Measure the interaction level with the community;
- Monitor and engage with the community; answering questions, comments, and customer queries in a timely manner
- Monitor the success of campaigns and analyse community and social media data
- Prepare detailed monthly reports on community activity.
Qualifications
The Ideal candidate will possess a keen understanding of:
- How to create and sustain active communities virtually and in-person.
- Graphic design and photo/video editing skills.
- Ample project management skills, and is not afraid to create/take ownership of a new project and help it grow.
- How the creative economy works and how the communities in the sector operate.
- Tools and strategies that enhance community engagement both online and offline.
- A deep understanding of community engagement tools, social media analytics, and can utilise data and analytics to drive decision-making and advise on content and editorial decisions.
To excel in this role, you would need:
- Project management and organisational skills to handle multiple priorities in a fast-paced environment.
- Good knowledge of both inbound and outbound marketing
- Excellent communication skills (verbal, written, and presentation skills) to engage with technical and non-technical peers.
Experience:
- Bachelor’s Degree or equivalent in Marketing, Communication, English, Journalism, or a related field.
- 1 -2 years work experience in a marketing or community management role
- Social media marketing/content and campaign management experience to deliver against clear metrics for engagement.
- Deep understanding of community networks; design, functionality, and strategy.
- Wide knowledge of digital marketing methods – including content marketing, social media, and online advertising.
- Proficient in Google Analytics.
- Knowledge of marketing trends and techniques.
Location: Lagos, Nigeria.
Apply: COMMINITY ASSOCIATE