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Job Description
AREA MARKETING AND ACTIVATIONS LEAD
excellent communication skills, and the ability to work in a fast-paced environment.
Overview
Workforce Group – Our client, a leading and fast-growing fitness chain is recruiting to fill the position below:
Job Description
- We are looking for an experienced Area Marketing & Activations Lead to develop and execute marketing strategies and activations to drive brand awareness, customer engagement, and sales growth in a designated geographic area.
- The successful candidate will have a strong background in marketing, excellent communication skills, and the ability to work in a fast-paced environment.
Job Requirements
- 8-10 years of experience in brand and or integrated marketing management and or Experiential marketing with at least 3 years in a marketing role or similar role.
- Proven track record of success in developing and executing marketing strategies and activations
- Excellent communication, project management, and analytical skills
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Strong understanding of customer behavior and market trends
- Certification in marketing or a related field is an advantage.
Responsibilities
- Develop and execute area-specific marketing plans to achieve brand awareness, customer engagement, and sales growth goals
- Lead and execute marketing activations, including events, sponsorships, and promotions
- Manage and maintain relationships with local stakeholders, including customers, partners, and vendors
- Conduct market research and analyze customer data to inform marketing strategies
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure aligned marketing efforts
- Manage and optimize area marketing budgets to ensure effective use of resources
- Stay up-to-date with industry trends and competitor activity to continuously improve marketing strategies
Key Performance Indicators (KPIs):
- Brand awareness and reputation in the designated geographic area
- Customer engagement and retention rates
- Sales growth and revenue increase
- Return on Investment (ROI) for marketing activations and campaigns
- Quality and effectiveness of marketing strategies and activations.
Location: Lekki, Lagos, Nigeria.
Apply: AREA MARKETING AND ACTIVATIONS LEAD
