Bose Ogulu, the mother and manager of the internationally acclaimed Burna Boy, is beaming with pride after her son was unveiled as the face of the global brand Hugo Boss.
The Afrobeat sensation is featured alongside high-profile celebrities like David Beckham, Naomi Campbell, and Gisele Bündchen in the brand’s latest campaign.
Seeing the ad while walking through Dublin, Bose Ogulu couldn’t contain her amazement. Reflecting on her son’s success, she marvels at how he shines without needing any filters, expressing her awe with the heartfelt words: “I dey ask myself, Shey, na me born this boy. What an heir. Omo ti o need filter, their father.”
Fans and followers joined in celebrating Burna Boy’s achievement with comments like:
– Demi Ache: “I’m gonna be a proud mum soon, Sha.”
– Michael Kemjika: “He made Mama proud.”
– Babyboy4lifee: “The joy of every parent.”
– Zaina Bekiye: “I’m going to be a proud mom just like I’d make my family proud, too.”
– Perfume Arcade: “Proud mum.”
– Becky Poin6_fashion_pincole: “The joy of every parent.”
Bose Ogulu’s journey as Burna Boy’s manager began in 2014, when she took a step back due to family responsibilities. She resumed her managerial role in 2017, and under her guidance, Burna Boy’s career has flourished globally. Known affectionately as “Mama Burna,” she has been a staunch supporter of her son’s success.
In 2022, Bose Ogulu spoke about the sacrifices she made to manage Burna Boy’s career and the joy it brought her. Despite setbacks like losing Grammy nominations, she has continued to praise him for his contributions to Afrobeat music. She previously celebrated his spectacular performance at the Dreamville Festival and has frequently highlighted his achievements and legacy.
Also Read: Bose Ogulu Praises Burna Boy’s Colleagues and Team for Historic London Stadium Show