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Job Description
As the Brand and Communications Manager, you will play a pivotal role in shaping and amplifying the brand identity of the organization in the global marketplace.
Responsibilities
Brand Strategy and Development:
- Develop and implement comprehensive brand strategies that align with the company’s overall objectives and resonate with our diverse target audiences.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including digital platforms, marketing materials, and customer interactions.
External Marketing Campaigns:
- Lead the planning and execution of external marketing campaigns that effectively communicate the orgainzation’s value proposition and resonate with target audiences.
- Utilize a multi-channel approach, including digital platforms, traditional media, and strategic partnerships, to maximize campaign reach.
Media Relations:
- Proactively identify and pursue media opportunities to increase the visibility and positive coverage of the company.
- Manage relationships with media partners and act as a liaison between the company and the press.
Content Creation:
- Oversee the development of compelling and consistent content for external marketing materials, ensuring alignment with brand messaging and positioning.
- Collaborate with the creative team to produce impactful visuals and collateral that resonate with the target audience.
Event Management:
- Plan and execute impactful events, both virtual and physical, to promote the brand, engage stakeholders, and support business objectives.
- Coordinate with internal teams and external vendors to ensure seamless event execution.
Market Research:
- Stay abreast of industry trends, competitor activities, and market dynamics to inform strategic decisions and maintain a competitive edge.
- Conduct regular analysis of brand performance metrics and adjust strategies accordingly.
- Utilize insights to inform external marketing strategies and adapt campaigns for maximum impact
Qualifications
- Minimum of five years of experience in brand and communications, with a proven track record in multinational settings.
- First degree in Marketing, Communications, Public Relations, or a related field.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Demonstrated ability to work collaboratively across teams and with external partners.
- Proven track record of successfully managing external marketing campaigns from conception to implementation.
- Strong understanding of digital marketing, social media, and emerging trends.
- Exceptional communication and interpersonal skills.
- Familiarity with the telecommunications industry is a plus.
Location: Lagos, Nigeria