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Job Description
Responsible for developing annual marketing plan & calendar, while also leading the strategy and execution of the plan
Responsibilities
- General strategy, equity, top of mind awareness and sales results
- Responsible for developing annual marketing plan & calendar, while also leading the strategy and execution of the plan
- Responsible for total brand budget (usage & effectiveness)
- Monitors impact of marketing activities and plan based on them
- Liaise with Operations on monthly deals, sales and new product development
- Supervise conceptualization of marketing materials Supervise competition analysis
- Synchronize offline and online calendars
- Supervise promotions, campaigns and activations
- Observe market trends and put findings into use when developing plans
- Review of team members KPIs
- Send monthly reports to Marketing Director
Qualifications
- Creative thinker, excellent listener and communicator
- 7-10 years of professional marketing experience of which 3+ years of experience in a brand/product management in an FMCG or retail based organization is desired.
- Prior experience working at a Retail Brand with sophisticated direct mail programs, direct marketing agencies or with a hospitality and or restaurant brand a plus.
- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
- Strong communication and presentation skills
- Ability to communicate with all levels of an organization comfortably.
- Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
- Experienced with web conferencing tools, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel
- Bachelor’s degree or equivalent professional experience
Location: Lagos, Nigeria
For More Information: BRAND MANAGER