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Job Description
BRAND MANAGER
Develop and implement full Brand Plan for the brands in line with company & Maison’s guidelines
About the job
Position
The Brand Manager builds the marketing strategic plans with the Head of Marketing.
He / She works in collaboration with the Maisons, the other departments and external providers to develop and execute local brand strategy in line with global best practice and local requirements.
This role reports to the Marketing Director, Nigeria.
Responsibilities
- Develop and implement full Brand Plan for the brands in line with company & Maison’s guidelines
- Align & run Budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control
- Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform through close collaboration with Communication, Trade marketing & Sales departments. Post campaign evaluation and feedback
- Support ‘Brand Activation Calendar’ & responsible for its excellent execution; by monthly presentation update to Sales, communication & Trade marketing team
- Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies
- Develop detailed New product launch plan: Event & PR, on trade – off trade activation
- Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation and value proposition) to the sales team of the distributor
- Monitor the market on the regular basis; Internal Sales analysis by brand, by channel/by region
- Regular communication with Maison’s on operational matters: updated brand activation plan/calendar, coordinate Maison’s visit (organizational part); Gain best practices through knowledge of MH Europe, Maison
- Participate in organizing VIC dinners; post evaluation
- Monitor & constant tracking of POSM stock; Optimal allocation
- Good team work on the daily basis; Generate ideas & out of box thinking
Profile
Languages:
English fluent, French as a plus
Qualification
Bachelor’s Degree in Marketing, Communications, Business Administration or related field. MBA is a plus.
Professional experience:
- Minimum 5 years’ experience as a Brand Manager
- Strong understanding of marketing principles and brand Management
- Good Understanding/Experience of Commercial and Trade Marketing
Technical & management skills:
- Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.
Personal & interpersonal skills:
- Creative and Digitally Savvy
- Excellent analytical, mathematical, and creative problem-solving skills
- Excellent listening, interpersonal, written, and oral communication skills
- Logical and efficient, with keen attention to detail
- Highly self-motivated
- Ability to effectively prioritize and execute tasks while under pressure
- Strong customer service orientation
- Experience working in a team-oriented, collaborative environment
Location: Lagos State, Nigeria.
Apply: BRAND MANAGER
