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Job Description
BRAND MANAGER
Provide market information with which to report on the performance of assigned brands/products.
Responsibilities
1. Executing brand plans:
- Execute approved marketing activities for brands/products, particularly below- the-line programmes.
- Plan, activate and monitor regular sampling programmes as appropriate brands/products.
- Ensure core/major activities are evaluated and learnings captures for future brand planning.
2. Engage in marketing insight:
- Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
- Use consumer insight to inform development of marketing programmes for brands/products.
- Provide market information with which to report on the performance of assigned brands/products.
3. Competitor monitoring:
- Track competitor activities in the assigned brand/product sector and assist the Manager, Brands’ Group, in developing response strategies to protect the position of the brand/product.
4. Budgeting:
- Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time.
- Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.
5. Results:
- Execute below-the-line activities for brands/products and evaluate performance against activity objectives.
6.Financial scope:
- Responsible for managing marketing expenditure allocated to the brands/products.
Qualification
- Minimum second-class Bachelor’s degree from a reputable university, within or outside Nigeria or abroad.
- Postgraduate qualification in Marketing would be an added advantage if the first degree is not in a related
- field.
- 3-5 years’ work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function, Sales
KNOWLEDGE & SKILLS
The individual should be able to
- Interpret data and information
- Prepare annual marketing/activity
- plans
- Develop and execute consumer, trade promotions & POS material
- Manage third party supplier
- Manage budgets and expenditure
- Work in teams
- Understand research techniques
- Have presentation skills
- Use Microsoft Office suite (Word, Excel and PowerPoint ) at a proficient level
PERSONAL ATTRIBUTES
The individual should be
- Self-motivated
- Analytical
- Articulate (Verbal and written )
- Able to interact with a range of people (Interpersonal skills)
Location: Lagos State, Nigeria.
Apply: Apply here
