DESIGN MARKETEING OFFICER-VACANCY AT LEGEND INTERNENT LTD

Responsibilities

Develop and implement digital marketing strategies:

• Collaborate with the marketing team to develop comprehensive digital marketing plans aligned with organizational objectives.
• Utilize market research and audience insights to identify target demographics and tailor marketing strategies accordingly.
• Plan and execute digital advertising campaigns across various platforms, including social media, search engines, and display networks.

Manage social media presence:

• Oversee the organization’s presence on social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Create and curate engaging content, including posts, videos, and graphics, to maintain an active and compelling social media presence.
• Monitor social media channels for mentions, comments, and messages, responding promptly and appropriately to maintain positive interactions with followers.

Analyze and optimize performance:

• Track and analyze key performance metrics, such as reach, engagement, and conversion rates, using analytics tools such as Google Analytics, Facebook Insights, and Sprout Social.
• Identify trends and insights from data analysis to inform strategic decisions and optimize marketing campaigns for maximum impact.
• Continuously test and iterate on digital marketing tactics and strategies to improve effectiveness and ROI.

Stay updated on industry trends and best practices:

• Keep abreast of developments in digital marketing, social media, and emerging technologies, identifying opportunities for innovation and growth.
• Attend industry conferences, webinars, and training sessions to expand knowledge and skills in digital marketing and social media management.

Collaborate cross-functionally:

• Work closely with internal teams, including marketing, content creation, design, and sales, to align digital marketing efforts with overall marketing initiatives and business goals.
• Coordinate with external agencies, vendors, and partners as needed to execute digital marketing campaigns and initiatives.

Qualification

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing and social media management, preferably in a corporate or agency setting.
• Strong understanding of digital marketing concepts, including SEO, SEM, email marketing, and content marketing.
• Proficiency in social media management tools, analytics platforms, and digital advertising platforms.
• Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Creative thinker with a keen eye for design and attention to detail.
• Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
• Demonstrated analytical skills and ability to interpret data to drive decision-making.
• Passion for staying updated on industry trends and best practices in digital marketing and social media.
• Team player with strong interpersonal skills and the ability to collaborate effectively across teams and departments.

Location: Abuja, Nigeria.

Apply: Interested and qualified candidates should send their CV to: recruitment@legend.ng using the Job Title as the subject of the email.