DIGITAL CONTENT SPECIALIST-VACANCY AT ADES

Job Description

The Digital Content Specialist will be responsible for developing the voice for all aspects of the organization’s online presence.

 Responsibilities

• The Digital Content Specialist will be responsible for developing the voice for all aspects of the organization online presence.
• In addition to writing all product descriptions, specifications, allergies etc., proof reading and editing all contents provided before posting by developers.
• This person will also work closely with the technical team to maintain site standards with regards to new development.
• The Digital Content Specialist will also be responsible for crafting site & banner promotions passed on to him/her by the project manager, email newsletters with the use of existing templates, and online outreach campaigns (social media).
• Overseeing the end-to-end process of content creation and dissemination across our blogs, websites, and social media channels.
• Executing dynamic digital content campaigns across our web platforms and social channels.
• Contributing actively to the planning and execution of impactful marketing initiatives.
• Collaborating closely with the Graphic Designer and illustrator to craft compelling visual contents.
• Tracking and analyzing content performance across diverse digital platforms.
• Refining and enhancing content through meticulous editing, ensuring adherence to grammar, spelling, punctuation, and style guidelines.
• Crafting engaging content across multiple platforms such as blogs and social media, as needed.
• Maintaining strict adherence to optimal SEO practices and our company’s established style guidelines in all content
• Conducting comprehensive research on industry competitors, target audience, and relevant keywords to refine our digital marketing strategies

Qualification