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Job Description
As the Digital Marketing Manager, we are entrusting our online image to you. You will help us shape the kind of stories we tell online how we are perceived by digital audiences and how we can convert positive attention towards meeting our goals for the church.
Responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintaining our social media presence across all digital channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- You will work with the marketing team, supporting teams and vendors to launch campaigns on time and budget
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Carrying out research, strategizing with other managers, and creating content for successful campaigns.
Qualification
- HND / B.Sc / M.Sc in Marketing or a related field
- Proven working experience in digital marketing and advertising company, NGO, or Church
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiment
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement.
Location: Lagos, Nigeria.
Apply: Interested and qualified candidates should send their Applications to: careers@harvestersng.org using the Job Title as the subject of the mail.
