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Job Description
We are looking for a creative and results-driven Digital Marketing and Brand Communication Specialist to develop, implement, and manage our digital marketing strategies while effectively communicating and strengthening our brand identity. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for creating compelling brand narratives.
Responsibilities
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to enhance brand awareness, engagement, and conversion rates.
- Content Creation: Create engaging and high-quality content across various digital platforms, including social media, blogs, email campaigns, and website content.
- Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Plan and execute effective social media campaigns.
- SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to increase website traffic and conversion rates.
- Email Marketing: Develop and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
- Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights to guide decision-making.
- Brand Messaging: Ensure consistent and compelling brand messaging across all digital channels. Collaborate with cross-functional teams to maintain brand identity.
- Online Advertising: Manage online advertising campaigns, including display ads, social media ads, and Google Ads, to drive targeted traffic and conversions.
- Competitor Analysis: Stay informed about industry trends and competitor activities to identify opportunities and threats in the digital landscape.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, including SEO, SEM, social media, email marketing, and content creation.
- Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
- Excellent written and verbal communication skills.
- Creative thinking and the ability to develop engaging and impactful content.
- Strong analytical skills and the ability to use data to drive decisions.
- Knowledge of branding principles and the ability to maintain brand consistency.
- Ability to work independently and collaboratively in a fast-paced environment.
- Certifications in digital marketing or related fields are a plus.
Location: Lagos, Nigeria.
Apply: DIGITAL MARKETER MANAGER
