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Job Description
DIGITAL MARKETING EXECUTIVE
opportunities, and formulating actionable plans to achieve market leadership.
Overview
The Marketing Executive at ipayBTC Technologies will play a pivotal role in driving growth strategy , revenue generation, and market dominance in Nigeria’s Bitcoin market. your primary goals will be to expand market presence, drive revenue growth, and establish strategic partnerships.
This multifaceted role requires a strategic mindset, innovative marketing tactics, and strong business acumen to achieve various objectives, including revenue growth, user acquisition, and expanding the business clientele.
Responsibilities
- Strategic Planning: Develop a comprehensive strategy document aimed at dominating the bitcoin market in Nigeria. This may involve market research and analyzing market trends,identifying key opportunities, and formulating actionable plans to achieve market leadership.
- User Acquisition: Devise and execute marketing campaigns to attract new users to the IpayBTC platform. This includes leveraging various channels such as digital and offline marketing, social media, partnerships, and referral programs to drive user acquisition.
- Revenue Generation : Implement strategies to increase revenue generation from existing products/services offered by IpayBTC. This may include pricing optimization, upselling/cross-selling techniques, and identifying new revenue streams.
- Business Onboarding: Lead efforts to onboard businesses and organizations to adopt IpayBTC as a payment solution. This includes identifying potential partners, negotiating partnerships, and providing support to integrate IpayBTC’s payment solutions into their systems.
- Budgeting and Financial Planning: Develop budgets and financial forecasts aligned with the strategic objectives. Ensure that financial resources are allocated efficiently to support business development and marketing initiatives.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or related field. MBA preferred.
- Proven experience in business development, marketing, or a related role, preferably within the fintech industry.
- understanding of the cryptocurrency market, particularly Bitcoin, and its dynamics in Nigeria.
- Excellent strategic planning and analytical skills, with the ability to translate insights into actionable plans.
- Demonstrated success in revenue generation, user acquisition, and driving business growth.
- Exceptional communication and negotiation skills, with the ability to build and maintain relationships with clients and partners.
- Proficiency in digital marketing tools and techniques.
Location: Lagos State, Nigeria (Remote)
Apply: DIGITAL MARKETING EXECUTIVE
