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Job Description
As the Digital Marketing Manager, you’ll spearhead innovative digital strategies and campaigns to amplify the global presence of our diverse roster of artists.
Responsibilities
- Digital Growth Strategy: Devise and execute robust digital strategies aligned with commercial objectives to drive revenue growth across all digital platforms. Constantly identify and capitalize on emerging digital trends.
- DSP and Streaming Optimization: Lead strategic initiatives for streaming platforms, manage digital account partnerships, and orchestrate successful launches of music releases across online streaming platforms.
- Digital and Influencer Advertising: Oversee PPC and social media advertising, craft engaging influencer campaigns, and create activations to generate excitement and awareness for releases.
- Content Management and Audience Development: Develop and implement compelling digital marketing strategies to build artist brand identities globally. Employ SEO tactics, manage web analytics, and strategize multi-channel approaches.
- Social Media and CRM: Lead social media strategies, analyze campaign KPIs, manage community engagement, and cultivate direct partner relationships across major social platforms.
- Data Analytics and Insights: Analyze streaming, sales, and social data to adjust marketing strategies, measure campaign performance, and provide actionable insights to drive continual improvements.
Qualification
- 7 years of digital marketing experience with at least 2 years in leadership roles.
- Strong analytical skills and proficiency in creating and updating reports.
- Immersed in Afrobeat, hip-hop, Rap, and R&B culture with established relationships in the industry.
- Proven ability to lead cross-functional teams and exceptional project management skills.
- Self-driven with excellent communication skills for diverse audiences.
- Proficiency in Excel, PowerPoint, Photoshop, and collaboration tools.
- Thrives in both team environments and working independently.
- In-depth knowledge of music applications and internet platforms.
- Creativity, innovation, organization, and detail-oriented work ethic.
- Experience in the music industry and project management is a plus.
Location: Lagos, Nigeria.
Apply: DIGITAL MARKETING MANAGER
