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Job Description
The Digital Marketing Specialist is responsible for developing and executing highly effective digital marketing strategies, managing all digital assets, and building a vibrant and engaged online community.
Responsibilities
- Develop and implement comprehensive digital marketing plans to enhance the school’s online presence, drive website traffic, and generate leads.
- Develop and execute social media strategies to expand the school’s social media presence and build the online community.
- Create and curate compelling content, including blog posts, articles, videos, infographics, and other multimedia assets, to support marketing objectives and engage the target audience.
- Maintain and update the school’s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
- Develop and execute targeted email marketing campaigns to nurture leads and communicate with prospective students and parents.
- Plan and manage digital advertising campaigns, including Google Ads, social media ads, PPC, SEM, and display advertising, to increase brand visibility and lead generation.
- Monitor digital marketing analytics, website performance metrics, social media insights, and campaign data.
- Work closely with the admissions team, teaching, and professional staff to align digital marketing efforts with the school’s overall objectives and promotional activities.
Qualification
- Bachelor’s Degree in Marketing, Communications, Digital Marketing, or a related field.
- Digital marketing qualification from a recognized institution is desirable.
- 3-5 years of work experience in digital marketing, social media management, content creation, and website management.
- Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
- Experience with email marketing platforms, marketing automation, CRM systems, SEO & PPC
Location: Lagos, Nigeria.
For More Information: DIGITAL MARKETING SPECIALIST
