Job Description

The Digital Marketing Specialist will be responsible for managing the full lifecycle of digital marketing campaigns, including strategy development, campaign execution, and analysis. Additionally, the Digital Marketing Specialist will work closely with cross-functional teams to ensure cohesive brand messaging and to optimize the customer journey across all digital channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in digital marketing
• Experience developing and managing PPC, social media, email, and display advertising campaigns
• Strong understanding of Google Analytics and other web analytics tools
• Ability to analyze data, identify trends, and make optimization recommendations
• Experience with A/B testing and landing page optimization
• Excellent written and verbal communication skills
• Experience with web content management systems (CMS) and email marketing tools
• Experience managing external agencies and vendors
• Highly creative with an eye for design
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Location: Lagos State, Nigeria.

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