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Job Description
DIGITAL MARKETING SPECIALIST
Conduct keyword research, on-page optimization, and technical SEO audits
Position Overview
The Digital Marketing Specialist will develop, implement, and manage marketing campaigns that promote our company and its products or services. The role requires a deep understanding of SEO best practices, advanced WordPress skills, and expertise in marketing engineering to create data-driven strategies that optimize performance across all digital channels.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic search rankings and increase website traffic.
- Conduct keyword research, on-page optimization, and technical SEO audits to ensure best practices are followed.
- Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, and Moz, and implement data-driven changes.
- Stay updated with the latest SEO trends and algorithm changes to ensure ongoing improvement.
- Manage and optimize the company’s WordPress website, ensuring it is user-friendly, responsive, and SEO-optimized.
- Customize themes and plugins to enhance website functionality and performance.
- Collaborate with the design and development teams to implement new features and improvements.
- Regularly update website content to align with marketing campaigns and SEO strategies.
- Utilize marketing automation tools (e.g., HubSpot, Marketo) to streamline marketing efforts and improve campaign effectiveness.
- Design, build, and optimize marketing funnels to drive lead generation and conversion.
- Implement A/B testing and performance tracking to identify opportunities for improvement.
- Analyze data and generate reports to provide insights on marketing campaign performance and ROI.
- Collaborate with the content team to develop engaging, SEO-friendly content for the website, blogs, and social media.
- Ensure content aligns with the overall marketing strategy and contributes to lead generation and brand awareness.
- Optimize existing content to improve search engine rankings and user engagement.
- Plan and manage PPC campaigns, including Google Ads and social media advertising, to drive targeted traffic.
- Monitor campaign performance and adjust strategies to meet KPIs and maximize ROI.
- Collaborate with the marketing team to create compelling ad copy and visual content.
- Track and analyze website and campaign performance using Google Analytics, HubSpot, and other relevant tools.
- Provide regular reports on digital marketing metrics, including traffic, conversions, and ROI.
- Recommend and implement data-driven strategies to optimize marketing efforts.
Qualifications:
- Master’s degree in Marketing, Digital Marketing, or a related field.
- 5-7 years of experience in digital marketing, with a strong emphasis on SEO, WordPress management, and marketing engineering.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Advanced knowledge of WordPress, including theme and plugin customization.
- Experience with marketing automation tools like HubSpot, Marketo, or similar platforms.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent communication and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certification in Google Analytics, Google Ads, or other relevant areas is a plus.
Location: Lagos State, Nigeria (Hybrid)
Apply: DIGITAL MARKETING SPECIALIST
