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Job Description
Monitor key performance indicators on the website and develop plans to improve them.
Responsibilities
- Coordinate and facilitate online sales and website development.
- Generate and update website content (products, content, promotions)
- Update keywords per SKU (Stock Keeping Unit)
- Coordinate and facilitate end to end online sales for delivery and payment
- Build traffic and sales via the website
- Plan, define and implement website changes and functional improvements
- Maintain and update the online marketing plan for the website
- Monitor key performance indicators on the website and develop plans to improve them.
- Monitor inbound product inventory on purchase orders to coordinate timely delivery to the customer
- Research, evaluate, identify, and lead the development of new product features and promotional programs to grow overall eCommerce revenue
- Managing digital advertising including Google Analytics, adwords, retargeting, Facebook, Instagram, YouTube, and other media partners
- Meeting customers expectations by recommending changes to product or services and websites
- Update product information and content on the website
- Work with Team to create images, promotions etc. for display on the website
- Prepare reports and analyze conversion numbers
- Other duties as may be assigned by Line manager/HOD
Qualification
- EDUCATION AND EXPERIENCE
- Academic Qualification(s):
- First Degree from a reputable higher institution
- Experience (Number of Relevant Years):
- Minimum 3 years experience in managing B2C eCommerce merchant websites, such as Konga, Jumia etc.
- 1+ years hands-on experience implementing Google Analytics, SEO and SEM/Marketing
Location: Lagos, Nigeria.
Apply: E-COMMERCE SPECIALIST
