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Job Description
We are looking for an experienced Growth Manager who will be responsible for executing acquisition campaigns, monitoring campaign performance, driving awareness, and user acquisition for Stackivy’s mobile apps and alternative channels. and analyzing data to identify trends.
Responsibilities
- A storyteller
- You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience.
- Assist in executing acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
- Monitor campaign performance and assist in optimizing campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
- Assist in developing and executing lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
- Assist in developing and executing A/B tests to optimize campaign performance and improve the user experience.
- Assist in analyzing data to identify trends and opportunities for improvement and help develop and execute campaigns based on data-driven insights.
- Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
- Stay up to date with the latest trends and best practices in acquisition and lifecycle marketing, and share insights with the rest of the team.
Qualification
- Bachelor’s Degree in Marketing, Business, or a related field.
- A minimum of 3 years experience in marketing or a related field.
- Passion for marketing and a desire to learn and grow in a fast-paced environment.
- Basic understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
- Basic understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
- Strong analytical skills and an interest in data analysis.
- Excellent communication skills and the ability to work collaboratively with cross-functional teams.
- Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
- Familiarity with marketing automation tools such Iterable (or similar)
Location: Lagos State, Nigeria.
For More Information: GROWTH MANAGER
