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Job Description
DIGITAL MARKETING MANAGER
Connecting TGI brands to the Nigerian consumer by managing sales, marketing, and logistics
About TGI District Limited (A TGI Group Company)
TGI Distri Limited was established in 2017 with the primary goal of creating a world-class distribution, marketing, and logistics organization with the following key strategic objectives:
- Connecting TGI brands to the Nigerian consumer by managing sales, marketing, and logistics for all TGI Companies in the consumer space.
- Spearheading new product development from conceptualization to consumption through:
- Intensive market research to identify unfulfilled consumer needs.
- Concepts ideation, consumer insights, brand planning, logistics development, product launch, and sales planning and execution
- Building an organization with the best international talent and a commitment to Acquiring the best global practices
- Providing an excellent training and development platform for the local youth
Description
Utilizes digital platforms, AI, and technology to craft data-driven online strategies, managing campaigns, content, social media, and all digital presence to amplify brand reach, engagement, and affinity
Responsibilities
- Develop and execute a data-driven digital marketing strategy aligned with overall business objectives for the FMCG portfolio.
- Manage and optimize paid advertising campaigns across various digital & social media platforms
- Oversee social media marketing, including content creation, community management, and influencer marketing.
- Develop and maintain an engaging presence in all digital platforms that resonate with target audiences.
- Manage and analyze digital engagement & traffic and KPIs to measure effectiveness & ROI.
- Stay up-to-date on the latest digital marketing trends and technologies in the FMCG industry.
- Identify and implement new digital marketing tools and tactics to improve campaign performance.
- Collaborating with cross-functional teams, such as design, content, and development, to ensure alignment and consistency in messaging and branding.
- Develop and manage digital marketing budgets.
- Building and leading a team of digital marketing experts in the organization.
- Building and maintaining relationships with external partners, agencies, and vendors as needed for specialized marketing services or campaigns. Job
Qualification
- 10+ years in leading Digital Marketing Agencies or in the Digital Marketing Function of reputed CPG companies, having handled clients & projects across diverse industries, including FMCG, Fintech, Telcos, etc.
- Should have demonstrable skills & mastery in all aspects of media & communication across digital platforms.
- Experience in using AI and other cutting-edge technology in the digital marketing domain, for leading brands will be appreciated.
- MBA (Marketing) from a University/Business School/Institute of repute.
Key Competencies:
- Relevant Functional Skills & Expertise
- Execution Skills
- Commercial Acumen & Budget Handling
- Communication, Presentation & IT Skills
- Interpersonal Skills and Man Management, Team Building.
- Stress Management
- Requires minimal supervision.
Location: Lagos State, Nigeria.
Apply: MAINTENANCE MANAGER
