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Job Description
Coordinates all marketing-related activities in all regions.
Responsibilities
- Creating product messaging that sets new products apart from others in the market by leveraging their unique selling point.
- Communicating vision and value of new products to the sales team, and assisting with developing sales tools that facilitate the selling process.
- Researching competitor offerings and carrying out market research data to establish appropriate product pricing.
- Planning and participating in the launch of new services and products across different departments.
- Briefing press and PR teams about the new products and ensuring positive feedback.
- Finding insights into customers’ current usage of products, untapped opportunities and buyer personas via interviews, surveys, focus groups and sales data.
- Agreeing timelines and deadlines for developing new products with product management, engineering or manufacturing departments.
- Assisting with content creation, such as case studies, videos, website copy and blog posts.
- Leading product knowledge sessions for both external and internal audiences.
Qualification
- Bachelor’s Degree in Marketing with a minimum of xx years’ experience in a similar position.
- You’ll have a strong portfolio detailing previous successful product marketing campaigns.
- Proven experience designing and implementing marketing plans covering strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- You’ll have excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
Location: Ibadan, Oyo, Nigeria.
