Job Description
MARKETING MANAGER
Nigerian consumer landscape, and a passion for the betting/gaming industry.
About Us:
ElephantBet is a leading real-money gaming operator (casino, sportsbook, instant games..), with retail & online operations in Angola, Mozambique and Sierra Leone.
The company will launch an online operation in Nigeria and is currently looking to hire its local core team.
We are looking for a Marketing Manager to lead our marketing efforts in this exciting market, participate in the development of launch campaigns and manage day to day marketing of the platform after launch.
Job Description:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to build brand awareness, drive customer acquisition, and increase user engagement in Nigeria. The ideal candidate will have a strong background in digital marketing, a deep understanding of the Nigerian consumer landscape, and a passion for the betting/gaming industry.
Responsibilities
Marketing Strategy & Execution:
• Develop and implement a localized marketing strategy to position our brand effectively in the Nigerian market.
• Design and oversee integrated marketing campaigns across digital and traditional channels, including social media, email, content marketing, and out-of-home advertising.
• Create and manage a marketing calendar to align with key events, sports seasons, and promotional opportunities.
•Brand Management:
• Build and maintain a strong brand presence across all customer touchpoints.
• Ensure brand consistency in all marketing communications and materials.
•Customer Acquisition & Retention:
• Develop and execute strategies to acquire new customers and retain existing ones, focusing on cost-effective channels.
• Collaborate with the product and customer service teams to enhance the user experience and increase customer loyalty.
•Partnerships & Collaborations:
• Identify and establish partnerships with local influencers, sports organizations, media outlets, and other relevant entities to enhance brand visibility.
• Negotiate and manage sponsorship deals and promotional partnerships.
•Market Research & Analysis:
• Conduct market research to understand customer preferences, competitor activities, and emerging trends in the Nigerian market.
• Use data-driven insights to optimize marketing campaigns and improve ROI.
•Team Management:
• Recruit, train, and manage a local marketing team.
• Set performance goals and provide regular feedback to ensure team success.
Qualification
• Experience:
• Minimum of 3 years of experience in a senior marketing role, preferably within the betting/gaming industry or related sectors. Minimum of 3 years experience in the betting/gaming industry
• Proven track record of developing and executing successful marketing campaigns in Nigeria.
•Skills & Knowledge:
• Strong understanding of digital marketing channels, including social media, SEO, PPC, email marketing, and content marketing.
• Excellent analytical skills with the ability to interpret data and make informed marketing decisions.
• Creativity and innovation in developing unique marketing strategies and campaigns.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Proficiency in English is required; knowledge of local languages is an advantage.
•Education:
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., Digital Marketing) is a plus.
Benefits:
• Competitive salary with performance-based bonuses.
• Opportunities for professional growth and career development.
• A dynamic and collaborative work environment.
Location: Lagos State, Nigeria.
How to Apply:
Interested candidates should send their resume and a cover letter outlining their relevant experience and why they are the ideal fit for this role with the subject line “Marketing Manager – Nigeria Application.”
