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Qualification
Job Description
Leads Brand Innovation/Renovation Projects, working closely with the cross-functional team to deliver on time to the markets we serve.
Responsibilities
- Leads development of consumer-relevant mixes for Rexona in African markets, with key focus on Nigeria, Ghana & Kenya
- Leads Brand Innovation/Renovation Projects, working closely with the cross-functional team to deliver on time to the markets we serve.
- Leads the development of locally relevant Communication Campaigns (including TV, Digital Content, Key Visuals) for Africa, plus adaptation of Global communication assets when required.
- Localizes Global Rexona toolkit (s) to drive behavior change and develop the Deo’s market
- Works closely with Rexona Global Brand Director/Managers to deliver mixes & communication.
- Drives for alignment & implementation of the Deo Category Strategy and Deo’s Innovation Plan across all African markets.
- Well connected to local consumers & local market dynamics, proactively scanning the external environment to look for future growth opportunities.
- Drives in-market executional excellence with local teams, including pricing & portfolio strategy
- Works with R&D and Supply Chain to deliver Cost Savings agenda.
- Leads Category Thought Leadership and partners with CD to craft Customer Selling Stories
- Help upskill Local Deo’s Marketing teams through regular engagement & sharing best practice.
- Pioneer the “Others Say” Influencer ecosystem together with Media Team West Africa
- Partners with Unilever International to deliver One Rexona brand face and coherent execution at all touch points
The Opportunity
- Accelerate Deo’s Growth in Rest of Africa, through the Rexona Market Development (Project Dora), helping to build capability in the markets in their deployment thereof.
- Identify future growth opportunities & develop future mixes into new benefit spaces for 2024 & beyond.
Key Skills And Competencies Needed For The Role
- High passion for building brands and consumer experiences.
- Strong creative judgement with real attention to detail.
- Innovation development – crafting brand mixes
- Excellent Project Management skills. Experience in leading cross-functional team to deliver projects.
- Strong ability to build relationships & influence others, including ability to influence at a senior level.
- Demonstrates consumer-centricity and business understanding.
- Growth mindset, financial acumen, business tracking & analysis, and suggested actions.
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
Qualification
- Bachelor’s Degree or equivalent with a minimum of 7-10 years’ experience in FMCG Marketing, and at least 3 years’ leading Innovation development / crafting innovation mixes
- Experience leading Communication (TV) development.
- Proven track record in leading innovation projects & teams
- Experience and ability to work with virtual teams and partner multiple stakeholders (across WLs)
- Experience in West Africa with proven track record on insights to execution
- Experience working in a Global organization will be an advantage.
- Personal Care experience will be an advantage.
Location: Nigeria.
Apply: MARKETING MANAGER