Job Description
PRODUCT AND PRICING SPECIALIST
offerings are competitively priced and effectively promoted to meet customer needs.
Job Overview:
The Marketing/Product and Pricing Specialist at Diamonds and Pearls Travels Limited is responsible for developing and managing travel products, setting competitive pricing strategies, and executing marketing plans to maximize revenue and market share. This role involves collaborating with suppliers, analyzing market trends, and ensuring that our offerings are competitively priced and effectively promoted to meet customer needs.
Responsibilities:
1. Product Development and Management
- Product Design: Develop and design travel packages and tours that meet customer preferences, ensuring a balance between quality and profitability.
- Supplier Relationships: Negotiate and maintain strong relationships with airlines, hotels, tour operators, and other service providers to secure the best rates and value-added services.
- Product Lifecycle Management: Manage the entire lifecycle of travel products, from conception to launch, and continuously refine offerings based on market feedback and performance.
- Portfolio Expansion: Identify opportunities to expand the product portfolio, including new destinations, experiences, and services that align with market demand.
2. Pricing Strategy
- Pricing Analysis: Conduct thorough market research and competitor analysis to set competitive pricing strategies that maximize profitability while maintaining market competitiveness.
- Yield Management: Monitor and adjust pricing in response to demand, seasonality, and market conditions to optimize revenue.
- Promotional Pricing: Design and implement promotional pricing strategies, including discounts, early bird offers, and special deals, to attract and retain customers.
- Cost Control: Work closely with the finance team to ensure that pricing strategies are aligned with company financial goals and margins.
3. Marketing and Promotion
- Campaign Development: Collaborate with the marketing team to develop and execute marketing campaigns that effectively promote travel products and services.
- Content Creation: Assist in creating compelling marketing materials, including brochures, online content, social media posts, and email campaigns, that highlight the unique value of our products.
- Brand Positioning: Ensure that all products are marketed in a way that aligns with the company’s brand image and appeals to the target audience.
- Performance Tracking: Monitor the effectiveness of marketing campaigns and product launches, making data-driven adjustments as needed to improve performance.
4. Market Research and Analysis
- Trend Analysis: Stay informed about industry trends, customer preferences, and emerging markets to ensure that the company remains competitive and relevant.
- Competitor Benchmarking: Regularly analyze competitor offerings and pricing strategies to identify opportunities for differentiation and improvement.
- Customer Feedback: Collect and analyze customer feedback to identify areas for product enhancement and to tailor offerings to meet customer expectations.
5. Reporting and Documentation
- Reporting: Prepare regular reports on product performance, pricing strategies, and market trends for senior management.
- Documentation: Maintain accurate records of product specifications, pricing structures, and supplier agreements.
Qualifications:
- Bachelor’s degree in business, Marketing, Tourism, or a related field.
- Proven experience in product and pricing strategy, preferably in the travel and tour industry.
- Strong analytical skills with the ability to interpret data and market trends.
- Excellent negotiation and communication skills.
- Detail-oriented with strong organizational skills.
- Ability to work independently and as part of a team.
Passion for travel and knowledge of global destinations.
Location: Lekki, Lagos State, Nigeria.
Apply: PRODUCT AND PRICING SPECIALIST
