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Job Description
As Product Marketing Manager at IOHK you will have a strategic role that defines the WHO, WHY and HOW of your product(s) within the market, acting as the voice of the market and the customer.
Responsibilities
- GTM Strategy: Develop and drive the market strategy for your product(s), working with cross-functional teams to monitor and achieve financial and market share objectives. This includes market segmentation, persona refinement, use case development, content creation and management, channel program support, and other standard GTM initiatives.
- Manage the day-to-day handling of all social media channels such as Discord, LinkedIn, Twitter, YouTube, adapting content to suit different channels and audiences.
- Partner with product management to deliver competitive product requirements that influence and shape the product roadmap.
- Drive launch deliverables and manage key stakeholders to drive excitement and adoption of all new product releases.
- Being able to break down complex topics into clear and concise user-centric messaging for both internal and external use.
- Be a subject matter expert on your product(s). You can reframe marketing messaging to a one-to-one sales conversation that supports positioning and objection handling through live presentations, online learning tools, playbooks, sales decks, tools to support the global sales teams and channels.
- Support Global Demand Gen and Corporate Communications: Collaborate on a winning marketing plan and support marketing campaign efforts (e.g., channel marketing, events, webinars, social, blogs, etc.). Be the primary contact and advocate for the product with analysts and press.
Qualification
- Extensive experience in B2B Product Marketing and experience in the data center networking space with a strong understanding of the challenges of infrastructure and operations personas
- Demonstrated history of creating competitive GTM strategies with proven results within the infrastructure and operations management space or adjacent market/technology
- Ability to understand complex topics and break them down into clear and concise user-centric messaging for both internal and external use.
- Experience acting as key subject matter expert with top tier analysts, press, customers, partners, and internal sales teams
- Excellent writing, presentation, and verbal communication skills with high comfort level speaking on webinars, conferences, internal meetings and industry events
- Self-motivated, inquisitive about the market and emerging trends and an ability to carefully listen to and act on customer feedback and key market indicators
- Ability to influence and manage within a cross-functional organization
- Ability to build relationships internally; across remote teams
Location: Remote.
Apply: PRODUCT MARKETING MANAGER
