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Job Description
We are Looking for a Product Marketing Manager. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing.
Responsibilities
- Assist in developing and executing lifecycle marketing campaigns across multiple channels, including email, push notifications, in-platform messaging, and other relevant channels.
- Stay up-to-date with the latest trends and best practices in acquisition and lifecycle marketing, and share insights with the rest of the team.
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Planning and execution of communications and media actions across offline, online and social media.
- Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content
- Participating in product development, pricing and supporting new product launches.
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action
- Conduct and manage virtual & Physical product Marketing events
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
Job Requirements
- Interested candidates should possess a Bachelor’s Degree with at least 3 years experience.
- Proven working experience as Product Marketing Manager or Brand Manager in the fintech or edtech industry
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Solid Background in Brand Storytelling and Copy writing
- Experience in Podcasting or Digital Event Management is an added advantage
- A proven understanding of paid media strategy and the marketing funnel (PPC, SEO, Email, Programmatic Display, Social) and experience with digital marketing best practices
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Solid experience with all digital marketing channels including Influencer Marketing
Location: Ibadan, Oyo, Nigeria.
Apply
Interested and qualified candidates should send their Applications to: Job@salvoagency.com using the Job Title as the subject of the email.
