Salesforce Marketing Cloud Architect – Job Description
Experian is the power behind the data. As the leading holder of consumer and business credit data, we’re transforming data into solutions that advance industries, move companies forward, and improve the lives of millions of consumers around the world. Putting the customer at the heart of what Experian does is the foundation of its strategy, which is why the company is putting a lot of emphasis on building an industry-leading Customer Relationship Management (CRM) function to spearhead this movement. We are looking for an experienced Salesforce Marketing Cloud Solution Architect who is passionate about technology and supporting data-driven marketing & innovation. Our ideal candidate is a hands-on type problem solver who will direct the detailed and strategic solution architecture, design, and development initiatives within the Salesforce Marketing Cloud platform.
Responsibilities
- Demonstrate knowledge, skills, and capabilities to design and build high-performance technical solutions on the Salesforce Marketing Cloud platform
- Resident Salesforce technology expert is responsible for end-to-end solution design and technical implementation for activities such as audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs, etc.
- Lead solution architecture/design discussions, develop work effort estimates for implementation, and present solutions
- In addition to relevant technical expertise, one must be able to gather and translate business requirements into a technology solution and then implement that solution in an accurate, efficient, and reliable manner
- Responsible for the primary Marketing Cloud data model and architecture
- The candidate must be familiar with various data extraction/manipulation techniques
- Strong aptitude to learn new tools and will be expected to become a power-user of all modules in the marketing cloud specifically Exact Target/Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
- Train and coach internal teams on how to best use Salesforce MC
- Support center of operational excellence. Help identify innovation opportunities and provide operational support. Identify inefficiencies and opportunities for additional automation
- Stay current with the rapidly developing Salesforce ecosystem. Prototype and integrate tools into the Marketing Tech stack and lead the adoption of tools
- Liaise with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing
Qualifications
- Marketing Cloud Developer & Technical Architect certification is required
- Minimum of 5+ years of Salesforce Marketing Cloud experience at an operational level, preferably in an eCommerce organization and focused on a subscription/retention business model
- Hands-on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns
- Advanced expertise in Email Studio, Journey Builder, MobileConnect & Integration experience with Salesforce CRM
- Hands-on experience with T-SQL and advanced AMPScript experience required
- Strong QA process experience and adherence are essential
- Experience with the concept to launch solution design and execution of multi-channel direct marketing/CRM programs
- Produce deliverables within a diverse, fast-paced environment, collaborate effectively across cross-functional teams, and simultaneously juggle multiple projects and initiatives
- Excellent written and verbal communication skills
- Enjoys collaboration with diverse teams & stakeholders
- Bachelor’s degree in Computer Science, Electrical Engineering, Information Systems, or related areas
Location: Remote.
For More Information: SALESFORCE MARKETING CLOUD ARCHITECT
