Senior Manager Email Marketing – Job Description
As the Senior Manager, Email Marketing, you will play a pivotal role in ensuring client satisfaction and loyalty through the delivery of exceptional services. You will be responsible for managing the day-to-day operations of our digital marketing support functions and providing best practice guidelines. This role requires direct interaction with both internal and external key stakeholders, where you will present and execute strategies for our clients. Additionally, you will oversee the execution of tasks by other team members.
Staying abreast of emerging trends and technologies in the email marketing landscape and integrating them into Dentsu’s offerings to enhance client satisfaction will be a crucial aspect of your role.
Quality assurance is a significant task within this role. You will be responsible for ensuring flawless execution and delivery of campaigns, regardless of their scale and complexity.
Responsibilities:
- Campaign Execution: Independently document, build, test, quality-assure, deliver, and hand over campaigns.
- Campaign Design: Provide practical advice on campaign lifecycle decisions for colleagues and clients.
- Governance and Control: Manage and execute deliverables with competence, continuously improving quality assurance and governance processes.
- Training: Deliver hands-on and virtual training sessions, support workshops, and participate in knowledge-sharing sessions.
- Best Practice Consultancy: Stay up to date with industry news, optimization techniques, controls, measurement, DPA and privacy, and GDPR.
- Migration and Implementation Planning: Collaborate with a larger campaign team to prepare materials, campaigns, and other deliverables for migration.
- Data Design: Act as a campaign data subject matter expert, seeking ways to utilize client data for streamlined and efficient journeys.
- Campaign Reporting: Generate comprehensive reports on campaign performance.
Qualifications
- Good knowledge of Klaviyo ESP or similar campaign automation tools, as well as experience with Hubspot, Flowdesk, and email analytics tools.
- At least 3 years of experience in a similar role.
- Ability to independently manage and execute multiple complex campaigns to the highest standard.
- Proficiency in understanding data and its implications for campaign success.
- Knowledge of HTML (desirable).
- Excellent communication and problem-solving skills.
- Competence in managing client communications and expectations.
Location: Remote.
For More Information: SENIOR MANAGER EMAIL MARKETING
2 comments
Good day,
I am interested and qualified for the role of a Senior Manager Email Marketer and If given the opportunity, I would handle these tasks judiciously.
You can do that by scrolling down the post where you have for more information… there is a responsive link, click on it, it will redirect you to were you fill in your details.